New Generation’ Cruise Offerings Help Cruise Travel Industry

Description: American Express has made its impact on cruise travel news recently as its travel agency business American Express Travel reports on the growing popularity in cruise travel bookings.

American Express Travel’s Cruise Specialists have reported increased popularity in cruise travel bookings for both normal and luxury options.

Popularity has been attributed towards the ‘new generation’ of cruise offerings such as: ‘new and increasingly exotic ports-of-calls around the world; a jaw-dropping roster of onboard luxury upgrades and amenities; and customized excursions and private experiences.’ Top new destinations gaining popularity amongst travellers include Dubai, the South Pacific, and Vietnam.

Along with the trend of bookings by multi-generational families, the Cruise Specialists reported that the increasing popularity with cruise travel may be due to a result of an interest to become acquainted with a location before planning ‘an entirely land-based vacation there.’

This ‘new generation’ of cruise offerings has also included varying ship experiences and levels of luxury included in the holiday package.

Yachts or canal cruises are available, and private or customized onboard experiences have proven popular with luxury cruising customers.

The top three luxury amenities requested has been: suite upgrades, private butler service and gourmet chefs.

The top three special excursions requested as part of a cruise travel package are: private cultural and historical tours; cooking lessons and demonstrations; and vineyard tours and wine tastings.

Never before in the history of cruise travel have holiday packages offered such varied and luxurious combinations catered to each traveller’s preferences and needs.

This may also be due to the fact that never before had there been such vast databases of information available online.

American Express Travel Cruise Specialists had noticed a trend in first-time cruise customers approaching them with specific requests after thorough and accurate self-conducted research.

The fourth and fifth preferences found in luxury amenities requested were: expert lecturers; and private pools and balconies.

The fourth and fifth preferences found in special excursions requested were: golf excursions; and scuba diving and snorkelling.