Oceania Cruises Carves Niche in Industry

Some cruise lines have developed their own little niche in the industry that distinguishes them from all others. Such is the case with Oceania Cruises, whose typical passenger list includes those individuals desiring more than a casual family cruise but slightly less than a full luxury cruise.

An Oceania cruise has been described by some as “upper premium” and others as “luxury camp”. While upscale, the cruise line also maintains a casual atmosphere. Quiet and elegant entertainment, such as piano bars, is preferred to a more rambunctious nightlife atmosphere. A more cultural crowd can be found on board any one of the three Oceania ships; the Regatta, the Insignia and the Nautica, where passengers tend to fall within the 35 to 60 year old age range. With no facilities on board for children, Oceania caters more to an adult following.

One aspect of Oceania that seems to attract the passengers more than any other is the offering of itineraries. The smaller capacity of the three ships allows them to have more leverage docking at small ports; those which are inaccessible to the larger cruise ships. This feature finds the cruise line’s vessels at some rather unique locations in popular destinations such as Europe, South America, Australia and New Zealand among others. Cabins are smaller than those on many other cruise vessels that are lower priced, but the service and the dining options are definitely those of an elite nature. While food offerings are elegant, seating for dining is a more casual open seating.

While on the cruise, passengers will be able to enjoy all of the amenities available on larger cruise ships. Fitness centers, spas, casinos and nightlife spots provide plenty of activities for passengers.

This is the time to check into booking a cruise with Oceania Cruises. Just like any other cruise line, many discounts and promotions are being offered this year and extending into 2010 to encourage passenger bookings. Two for one deals and free airfare are a sample of some of the special deals offered by Oceania.

Developing a niche that distinguishes one cruise line from another is one way to ensure that a produce is unique, and that is exactly the goal of Oceania. And it appears to be working, with a fourth cruise ship scheduled to launch in 2010 and a fifth appearing in 2011. Not quite luxury but more than casual; just the ticket for many Oceania guests.