Play to Win with Royal Caribbean

In this age of discounted cruises, free upgrades and “kids sail free”, Royal Caribbean is launching another advertising campaign designed to attract potential cruise guests. Their “Clues to the Cruise” promotion adds the excitement of winning fun and valuable gifts as well as the opportunity to win one of 22 free vacations (note including airfare) with destinations of Alaska, the Mexican Riviera or the Caribbean.

Anyone is able to participate in this latest move on the part of the “Nation of Why Not”, and it is as easy as going to www.cluestothecruise.com . It is an interactive experience that tests an individual’s knowledge on general cruise information as well as information specific to Royal Caribbean vessels. A game board will appear on your screen, sectioned off into 25 squares. Each square possesses a set of questions that will educate and interest you, and can be earned. Acquiring four adjacent squares will bring yet another exciting opportunity; to spin the Cruise Wheel to win prizes that range from kayaks to a Nickelodean summer cruise in 2009.

Clues for answering the questions on each square are provided, and additional clues can be found by a simple click from the website to YouTube.

But Royal Caribbean is not stopping at the internet for promotion of the game and their cruise line in general. A Cruise to the Clues mobile tour will be hitting the roads, traveling from city to city as it reaches out to inform as many people as possible about the game. One of the main features on the mobile tour is the ball pit; where participants scramble to collect as many lettered balls as they can. After collecting the balls, they are challenged to arrange the letters into as many vacation related words as they can for the ultimate goal of winning prizes. Oh, and anyone who wishes can register for the online game on site using any of the several laptops which will be available for their use.

Bringing a new element into a slow cruise market may be just the shot in the arm needed. Fun, exciting and educational, this latest innovative promotion by Royal Caribbean will be one to not just watch, but join in and enjoy.